SMO or Social MediaOptimization is a new strategy in the web writing that goes beyond the steps of SEO. Indeed, it provides additional traffic optimization with social media like Twitter or Facebook. The principle is based on the understanding of the trend based on the actual requirements of the target and returns. In other words, the SMO is a more appropriate method for the promotion of services or products. This is to ensure that the site is popular on the one hand and it is easy to find on search engines, on the other hand.
Strategy of creating traffic
If Web searches generate 40 to 50% of traffic to a website, social networks like Facebook and Twitter also generate targeted traffic. The SMO is simply a strategy for the web editor to create additional traffic based on the multi-referencing. As the traffic is distributed on video platforms or photo, the Google Maps platform, social platforms, and the results of Google searches, so it is essential to exploit a number of platforms to optimize the Search Engine Optimisation of a website. The social dimension is not to neglect the knowledge that over 50% of Internet users watch content outside of the host site.
If referencing provides a better site ranking on search engines like Google, the SMO provides access to research and the peak audience on the Internet by optimizing content. The comments and views can excel in SMO. A blog should be the central core of this strategy. It allows you to create content that will be relayed by users via social networks.