Friday, April 5, 2013

Optimization And Web Site Optimization For Engines...


Optimization for Search Engines is defined in Wikipedia as follows: "A set of techniques to promote understanding of the theme and content of one or all pages of a website by search engines These research techniques aim. To provide maximum information about the content of a web page to crawlers from search engines. "
 
Optimization of website is defined as by Rich Page (specialist conversions, testing and web optimization in Adobe): "It is the art of testing and improving websites to improve conversions, combining tests, analyzes, ergonomics and good practices of web marketing.”
* Optimization for search engines (SEO) has an effect on the visibility of your website in search engine results, so BEFORE a user visits your site. This optimization is essential because of the volume and quality of traffic to your site depends.
     * When a user arrives at your site, often AFTER searched, Optimization of website is supposed to guide the user to intuitively conversion (purchase, inquiry, membership registration ...). If this optimization is not well done, the user may have difficulty finding what they are looking for within your site, or to become discouraged if the conversion process is too long or complex.
     * Even if your site is optimized to achieve good traffic through search engines, your efforts may be rendered ineffective if it is not also optimized to help your visitors in the conversion process.
     * On the other hand, if your site is optimized to promote engagement and conversion, and the current traffic converts well, it is clear that additional efforts SEO will only increase traffic and conversions.

It therefore appears that these two optimizations are complementary or "nested" and inseparable. During the development and optimization of the site is already time to think about optimizing for search engines, because it involves the implementation of several techniques to incorporate in Development (url rewriting, Title management, page names and metadata integration of semantic markers, internal navigation, etc...).

Any website will therefore all the odds on his side if it is optimized for Internet AND to the search engines...

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