Sunday, April 7, 2013

Properly Optimize A Site For Search Engines


Some of you may have a website or blog and want to know how the proper position in the results of search engines. This is done through a set of techniques called SEO (Search Engine Optimization, optimization for search engines). This process must be done on the long term.

The objective of this article is not to make you professional SEO but you learn the basics to help visitors find your site.

Firstly it is to understand how search engines work in general and Google in particular. Periodically, the Google spiders spend on your site in order to detect the subject, relevance, popularity etc.. This is to determine on which keywords to highlight your site and at what level. That watch these robots?

    * The technical aspect: the loading time of the pages, the 404, 301 redirects, html errors are criteria qu'√©valuent search engines.
    * The content: fresh, unique and truly relevant content for visitors is the best way to please the search engines.
    * Links: most influential and relevant sites in your topic will point to you, the more your popularity will be provided which greatly affects your positioning. Effective sharing on social networks are also preferred. Similarly, be sure to be relevant to your outbound links.

We have seen, the first rule is to have a site built correctly with fresh and relevant content posted regularly. But this is not enough. Although Google is trying more and more to get the reader's thought and a site for visitors is more likely to go up in the SERPs (Search Engine Results Pages, pages of results), it is still give it a little boost. Indeed, robots are, by definition, not human and do not viewing the site in the same way we do.
The content
Meta-title

Google's robots roam the page in order. The first thing they spot is the title tag found in the HEAD section of your page. It is one of the most important and you must be very careful that it contains tags. This is the content that Google will resume when it displays your page in Search Engine results. It should include the main page, and keyword to the extent possible, first. Another important concept, it should ideally be between 40 and 70 characters.

3 comments:

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