Tuesday, April 9, 2013

Search Engine Optimization (SEO) vs. Pay Per Click (PPC)


Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

While pay per click is a sure way to put your ad in a good position in search engines, sometimes it is not necessarily the best way to market your content. Of course, if money is not a problem, you will benefit greatly by using PPC, but you should not rule your SEO marketing strategy.

When a prospect does a search, it is natural that we turn to the first left, then look to the right and down to form a triangular pattern. In general Search Engine Optimization results that are higher in the ranking will get the most looks.

Thus prospects looking for sites that have been placed using organic SEO techniques to get there. If you use fresh content that is keyword rich and placed all over the internet instead of one where you make your site here. Marketers using pay-per-click, however, are placed in the first pages of Google because they bought the space for advertising. People are exposed to advertising everywhere they look, all day while they are less likely to go to another paid ad on Google. People want authentic, fresh, quality content and expert advice from experienced marketers who are interested to benefit others by placing their experienced advice on the Internet rather than simply paying for an ad to drive traffic to their site.

In summary, regardless of whether you choose to use PPC or not to be a successful marketing agent you should also be adding new content targeting keywords to make your search engine rankings naturally. Online marketing should be focused on helping people find what they are looking for your input and content is a sure way to do it. Second, all traders are trying to make a profit and adding regular content that you have a good chance to be on the first page of the list of search engines for your targeted keywords at no cost to your business. For new traders is a great way to generate revenue to put some paid advertising or PPC keeping with your SEO efforts as well. Read more about SEO Services by http://www.seocompanyuk.biz/

6 comments:

I feel SEO is most suited to business/blogs...it increases pagerank and visibility in a slow but definite way whereas PPC is more suitable for online shopping sites, which gives instant traffic/visibility to the website.I have used the SEV(Search Engine Visibility) from Thewebpole.com as they provide keyword and suggested topics,submit the site to over 100 search engines and also provide reports which eventually improved my website traffic.

It's sure that marketers using pay-per-click, however, are placed in the first pages of Google because they bought the space for advertising. It's the great effective process to promote any business worldwide. Thanks for sharing this great post.
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