Search Engine Optimization (SEO)

SEO stands for "Search Engine Optimizer" or "Search Engine Optimisation" (SEO optimization or search engines). Seek SEO is an important decision that can help you improve your site and save time. But a bad SEO can potentially harm your site or your reputation. Be sure to consider the benefits that you can derive but also the damage that an irresponsible SEO can cause your site. Numerous SEO, agencies and consultants provide useful services for website owners:

Keep in mind that the page of Google search results contains natural search results free and paid advertisements (indicated by the heading "Sponsored Links"). Dissemination of paid ads via Google does not influence the ranking of your site in our search results. Google does not accept any remuneration in order to include or improve the ranking of sites in search results. The inclusion of sites in our natural search results is free. With free as Webmaster Tools, the official blog of the Center for webmasters and our discussion group resources; you get a lot of information on optimizing your site for natural search.

Before you start looking for a SEO, we strongly recommend that you familiarize yourself with the operation of the search engines. Your choices as a customer will be more enlightened.

Google's webmaster guidelines

If you plan to hire an SEO, the earlier the better. Redesigning your website or launching a new site is usually the best time to hire a SEO. So you and your SEO can guarantee the design of a suitable site to search engines from the beginning. However, an effective SEO can also improve an existing site.

A commonly used scams is to create parallel areas ("shadow") that funnel users to a site by using deceptive redirects. These parallel areas often belong to the SEO Company who claims to work on behalf of a client. In addition, if relations worsen between the client and the SEO, it may very well point a domain to a different site, or even to a competitor's domain. In this case, the client has paid to develop a competing site owned entirely in SEO.

Another illicit practice is to include satellite pages ("doorway") filled with keywords on the client's site. SEO claims that this practice will make the page more relevant and correspond to a larger number of user queries. This principle is wrong, because a page is rarely relevant for a large number of keywords. But these practices can go even further: in many cases, these pages contain secrets satellite links that point to sites other SEO clients. And they hijack the popularity of the original site to the SEO and its other clients, sometimes including sites with questionable or illegal content.

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