Internet is changing very quickly. As an important component of this
universe, SEO (Search Engine Optimisation) also saw significant changes. Some
quick reading on blogs and websites dedicated to web marketing will confirm.
Then it was sufficient to register in a few general directories and have a good
URL with optimized title to reach the first page of results from a search
engine, it is now more difficult to obtain these results with those techniques.
The areas of online auto insurance, mortgage and loans, car sales, online job
sites and offers more general products.
Companies also
want to get most of their investments in what sometimes seems very vague what
their web marketing. The Facebook e-commerce, SEO, Internet advertising,
e-reputation and other aspects of web marketing give headache for inexperienced
what scares these managers. The concepts of ROI and measurability of online
marketing efforts thus forcing Internet actors to produce tangible results,
often identified as good rankings, many fans and good sales from the internet.
You see probably
break the social web as a tool to distribute content. You're absolutely right!
Since your fans are already showing some interest in you, they will be both
more receptive to your message and to read your content. These may also become
spokespersons your brand on the web. So you create a buzz, the
"share", "like", "re-tweet", "more" and
other means of mention. Your content will be the authority which afforded
greater your links in the content value.
For more
interesting results, it will be important to:
Clearly identify
consumer needs and your client (the company). Because it is ultimately the
consumer who create the buzz.
Create original
content for the public and if possible give new, proprietary, privileged,
popular concepts on the internet.
Identify, through
monitoring tools, good distribution channels in social web. For example,
sometimes youtube can be more interesting than Facebook or twitter to promote a
particular content. Some subjects are often treated in a particular social
sites.
Participate in
creating a buzz in interaction with users, placing you as an authority in your
field and developing a passion to your content .
Having more fans
will get encouraging results when you query the search engines. For more
details on this, see the article How Social Media Marketing Affects SEO (English) dealing
specifically with this issue.
The marriage of
SEO, content marketing and social web creates a synergy that will help you get
additional results, namely a good presence on search engines, a strong
reputation on the web and sales related to internet creating a additional value
to your customers.
15 comments:
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