The art of Search Engine Optimisation lies in the ability to combine a multitude of practices that, if they are processed independently, will have little or no impact on the ranking of a site. This is also partly why in the name SEO certainly lies an essential component of web marketing, but more importantly a full-time job.
A capital business now for any player on the Internet while he was still treated a few years ago to the webmastering. It no longer suffices today to optimize meta tags to be eligible for top positions, unless of course evolve in a market niche, and yet ... The competitive intensity increased over time and the multiplication sites that ensued led Google to reconsider its classification criteria.
Followed the criteria "on-page" that as vast as they are, generally include all the elements to optimize directly in the source code. In addition to the meta tags, the aim is primarily here quality content and unique with a density of keywords significantly.
Criteria "off-page" are in turn mainly refers to the external linking. Is it necessary to specify that a site possess more quality links from various sources and, more likely it is to be able to position themselves?
Finally, social networks bring up the rear. The number of shares of a page on Facebook, Twitter, Google Plus and other social platform will actually impact your ranking. If at present constructive tests rely on the finger of the hand, we know, however, that the social dimension is more than ever to consider to improve its SEO. Besides that beyond SEO itself, it is a fruitful source of traffic ...
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