1 - SEO or Natural SEO is spam
Beyond this common myth that "SEO is dead", I also hear a lot of people shouting that the professionals in the SEO industry are only spammers using techniques of "black hat". A summary note that these techniques "black hat" are those formally disapproved by the search engine Google. All this as if there was no legitimate SEO tactics, also known as "white hat" that fall within the Google webmaster guidelines. Of course, there are techniques that fall immoral practices, but many of the best Search Engine Optimisation tactics are especially good managements of its site.
2 - Anyone can do SEO or Natural SEO
On this one, I am going to go with tweezers. Anyone can learn SEO, but as his training has not reached a suitable level, it can not effectively Natural SEO. Basically what I'm saying is that there is a big difference between working with an experienced, qualified and professional SEO and Natural SEO spinning your company has a computer, simply because he fiddled with computers. Best practices of SEO requires time to assimilate and learn to implement. This means that you should proceed with caution whenever and assign these tasks to a well qualified SEO provider.
3 - From good content guarantee me a good ranking
Google has made a lot of fuss over the last two years that she appreciates the pages with high quality content. Let me break this inflated bladder to block. Although good content is important, this isolated variable is not enough in itself to ensure a good place in SEO. Believing SEO myth is like saying about your website: "If I do, they will find me." Good content is not enough to attract the attention of search engines. There are here and there are thousands and thousands of sites that claim to have content and high value items. In truth, good content should be coupled with other variables that weigh SEO rankings. So, and I repeat, the quantity and quality of back links pointing to your website. All this in order to improve its position in the natural search results.
4 - If I use Google Analytic, Google will be able to spy on me
I admit that much of the world of SEO works in speculation and secrecy. Since Google does not confirm (and here will not change) the factors that influence its ranking algorithms, SEOs must constantly replenish their own understanding of the field. This can lead to speculation about the correlations that do not exist, or correlations in the case of the rankings fall at the same time that some key parameter in Google Analytics. However for all erase all doubt, here Matt Cutts indicating that the data found in Google Analytics are never actually used by the teams in charge of search algorithms.
5 - SEO is set in stone
A final myth that I would expose, is the idea that SEO is a simple set of steps that, once learned, can be applied to any website of any size in any niche.
And obviously if you think about it a little, it is easy to understand why here can not be true. A site like Amazon must take several steps to improve its performance in a small SEO website interior run by a nephew geek. Of course, each site may engage in similar tactics (e.g., social media marketing and link building), but how they will apply these practices show that their strategic SEO are hardly similar. As such, before planning an SEO strategy for a given site, it is important to understand both the current site level optimization and its relationship with others in the same niche. Only an effective competitive analysis and a thorough understanding of how to use the techniques of the most relevant and appropriate SEO will shed once and for all the myth with nettles!
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