Friday, April 5, 2013

SEO: Optimizing For Search Engines


Optimization For Search Engines is a complex subject, especially when you consider the amount of information and misinformation, available online. Unfortunately, it is often difficult to know what's going on. The new technique you've just read is reliable? She will work for all types of sites? Or is it still a smoker theory seems reasonable at first glance, but in fact does not help you in building traffic to your site? Do we have to face facts, optimization for search engines (Search Engines Optimisation, SEO) can be very complex. The good news is that this is not necessarily the case. The basics of SEO are actually very simple to understand and if you are giving a little time to learn, you will be able to distinguish between the concepts apply to those who are smoking. In addition, this will make it easier to understand the concepts of SEO driven.


Optimization for search engines is a sub part of marketing. SEO must adapt your marketing plan but should not be your marketing plan as a whole. You can pretty much do things through the SEO level, never receive a single visit by a search engine and still have a website that has been very successful and that earns you money. It may seem strange to read this in a post about SEO, but I think it is important to keep this fact in mind.

Ironniquement, if we take a step back compared to SEO it is noted that the most difficult part is to take care of ... SEO implementation. This does not mean that we should set aside the SEO and do not take care, it means that most of us do not need to be obsessed with the smallest details. There are too many factors that determine your ranking in search results. Being too obsessed with a particular factor does not make sense. Focus on the forest behind these few trees.

SEO is not something that is done once and for all. This is an iterative process. You do what you can measure the results and continue the improvements. You can not make a perfect point of view result for SEO in a week or a month site. Like everything related to marketing, SEO never stops. We must have to adapt to daily and what works for one site will not work ... maybe for others.

Fortunately, the basic principles of SEO are almost always constant and allow you to understand the basics of SEO, which will bring you more than trying to understand the tactics of the day.

4 comments:

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