1. Optimizing the structure of the site (made in the design or due to a technical audit): it improves the visibility of internal pages and so the long tail);
2. Optimizing each page (on-page) optimization of each page based on a list of chosen keywords can promote the site indexing by search engines (on selected applications);
3. The creation of links pages ("backlink" or backlinks) to enhance the reputation of the site: in fact, search engines use the number (and quality) of the "back links" (backlinks) to a page as one of the factors of ranking results.
Area and scope of intervention:
Although it is generally attached to the marketing department of the company, the versatility of the Search Engine Optimsation consultant led him to work with all those involved in designing and maintaining a website: Webmaster, traffic analyst, developer web etc..
There are different profiles SEOs: some are more specialized in communication and editorial, others have more technical profiles but it is above all the professional environment in which they operate, which changes the way they do their job.
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