Monday, May 6, 2013

Does It Cost Links To Increase Its Popularity?

I recently received information concerning the implementation by Link lift site of a "market place" hyperlinks on the Web. You can buy it there or sell links, estimate the price of a link that you want to sell, etc.. The site states that "buy one or more links allows any advertiser to target traffic from its site, to increase the thematic relevance, increase link popularity, and ultimately achieve a better position in the results pages of search engines. “ Many similar services also exist in the United States where platforms like Review Me or Text Link Ads offer to buyers and sellers of links with essentially the same functionality as Link lift ...

Amazing initiative at a time when Google clearly condemns such practices through Matt Cutts, his spokesman "Search Engine Optimisation", whether or not hidden links. The search engine offers even in its Webmaster Tools link entitled "Report Paid Links" that can speak with the search engine such practices as a "report spam" and clearly stated its position on this page: "Some website owners attempt to" buy Page Rank "in the form of paid links to Buying Their site links to Improve Page Rank Violates our quality guidelines." ...

This type of service "paid linking" seeks, moreover, to calculate the value of a link in proportion to the PageRank of the pages, which I think is a mistake because this value displayed in the bar tools Google is only indicative and updated 3 to 5 times a year by Google. The "real" PageRank, that used for the algorithm of Google, is not known. So does paying a link on the basis of false data clearly shocked me a bit, though ... And I do not think too the theory that Google and find a good way to sell more sponsored links ... There is so much to do in terms of SEO to optimize your site in a fair and honest to highlight quality content ... And what would be the interest of Google to oust its results pages websites responding with relevance to the query requested?

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