Search engines, especially
Google, are actually the primary source of traffic for many sites. It is
logical and reasonable to give them crucial devoting the resources and time
needed to optimize its positioning. However, although the potential for traffic
generation remained intact, they do not allow such a prominent target audience
a few years ago, partly because the habits of Internet have evolved. They now
have many other tools to access a site, which is as much media to work for
their owners.
EO / Social Media, a winning
combination
Besides Search Engine Optimization which requires significant efforts to be
effective, any person responsible for driving traffic to a site is now also
very interested in social networks such as Facebook and Twitter that the number
of members increases each days at breakneck speed. Networks that have more that
their own internal search engine, the relevance of the results could eventually
come severely upset the hegemony of Google. But that, I assure you, this is
just a guess that would undoubtedly take several years to materialize. If
indeed it eventually materialize ... Anyway, SEO and therefore must remain the
first line of work of the traffic manager, followed by networking and social
media more generally, the complexity of the task its responsibility residing in
the art of handling it with complementarily should.
Thus, in 2013 more than
ever, these two major components of web marketing go at that. In the working
staggered strategic and meaningful way, they will inevitably any player on the
Internet to meet its objectives in terms of visibility of reputation. A sine
qua non of success already asleep and observable through the benefits that SEO
takes social networking, either on the map or back link indexing back links,
according to what we explained in a previous article the other benefits of
social networking. In this game of mutual contribution, Google Plus should
emerge as the big winner.
Quid in effect limits the
activities of the one and the other? More often it is a manager and asked
traffic chapter all that such a project. But, depending on the case, the
referrer may have to adopt a vision beyond traditional SEO relying as much as
possible, on the advice of a community manager, in order to respect fundamental
management community that only he is able to control. Although the actions
taken at that level the SEO does not aim to encourage interaction, do not
forget that they belong to a public framework that leaves no room for error...
The three basic principles
of writing Pay Per Click ads are
successful targeted keyword lists, focused advertising campaigns and
advertisements and salesmanship of high quality.
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