Search engines, especially Google, are actually the primary source of traffic for many sites. It is logical and reasonable to give them crucial devoting the resources and time needed to optimize its positioning. However, although the potential for traffic generation remained intact, they do not allow such a prominent target audience a few years ago, partly because the habits of Internet have evolved. They now have many other tools to access a site, which is as much media to work for their owners.
EO / Social Media, a winning combination
Besides Search Engine Optimization which requires significant efforts to be effective, any person responsible for driving traffic to a site is now also very interested in social networks such as Facebook and Twitter that the number of members increases each days at breakneck speed. Networks that have more that their own internal search engine, the relevance of the results could eventually come severely upset the hegemony of Google. But that, I assure you, this is just a guess that would undoubtedly take several years to materialize. If indeed it eventually materialize ... Anyway, SEO and therefore must remain the first line of work of the traffic manager, followed by networking and social media more generally, the complexity of the task its responsibility residing in the art of handling it with complementarily should.
Thus, in 2013 more than ever, these two major components of web marketing go at that. In the working staggered strategic and meaningful way, they will inevitably any player on the Internet to meet its objectives in terms of visibility of reputation. A sine qua non of success already asleep and observable through the benefits that SEO takes social networking, either on the map or back link indexing back links, according to what we explained in a previous article the other benefits of social networking. In this game of mutual contribution, Google Plus should emerge as the big winner.
Quid in effect limits the activities of the one and the other? More often it is a manager and asked traffic chapter all that such a project. But, depending on the case, the referrer may have to adopt a vision beyond traditional SEO relying as much as possible, on the advice of a community manager, in order to respect fundamental management community that only he is able to control. Although the actions taken at that level the SEO does not aim to encourage interaction, do not forget that they belong to a public framework that leaves no room for error...
The three basic principles of writing Pay Per Click ads are successful targeted keyword lists, focused advertising campaigns and advertisements and salesmanship of high quality.