Google Panda was one of the most important updates that we
have seen in the Google algorithm in recent years has changed the Search Engine Optimization methodology of many SEO consultants. Google Panda came to light in February
2011 and have since gone out new versions of this famous update to the point
that we are now at version 24 of Google Panda and in short we find the 25,
probably later this year.
This update is not really, as many people think, a Google
algorithm update but is actually a filter that is applied to the same, as is
the case with Google Penguin, although in the case of updating the Penguin
filter is intended to techniques of artificial link building.
Google Panda was intended to penalize or lower positions of
the sites:
1. They are poor in content, or what is the same, they have
very little content on your website and therefore do not provide information
about
2. Have duplicate content (copied from elsewhere on the
web). We have seen many cases of sites being penalized even the original
authors of the articles simply because others have copied the article as is and
Google has failed to distinguish the original author.
3. Posen low quality content. Understood as little
originality content that does not attract any interest to people and / or fill
is written exclusively for keywords.
In this way the websites they
met any of the 3 previous points were clearly disadvantaged in their search
engine optimization and many suffered serious consequences because of the
content by Google Panda.
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